Color & Meaning

I. THE SEMIOTICS OF COLOR: se·mi·ot·ics (sēmēˈätiks): the study of signs and symbols and their use or interpretation.

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Below are a few links on the semiotics of color. These resources are helpful when trying to understand the complexities of the meaning of colors and the messages they have the potential to convey.


II. COLORS & SYMBOLS – A Kinetic Typography comparing the different meanings of colours within different cultures.


III.  COLOR PSYCHOLOGY & Purchasing Influence  – Color psychology can increase website conversions since it has a huge influence on our mood and emotions and eventually impacts our behavior. This research showed that 90% of all product assessments have to do with color, meaning that businesses can use the psychology to influence how consumers form an opinion about a product. Lissette Padilla and Mark Sovel discuss how to use the right color in the right way in order to impact human behavior, in this clip from the Lip News.


III. AESTHETIC SCIENCE OF COLOR – (October 16, 2009) Stephen Palmer, UC Berkeley Psychology, discusses his research on how humans think about, associate and react to color to demonstrate that it is possible to study the science of aesthetics.


IV. COLOR ME BEAUTIFUL – This video is funny, awkward, and kinda wonderful too! Enjoy discovering your color season as you assess your skin’s overtones, and hair color. As usual, I am not sure how helpful this really is, but it is a good discussion of warm/cool contrasts. Watch to the end to discover your clothing personality too!


V. THE DEER HUNTER Spectrum Songs: This band did a project a few years back, creating songs to sound like colors! Listen on Youtube


VI. 1966 Chromophobia: animation by Raoul Servais. Saturated color is used here didactically and persuasively as freedom, innocence, expression, diversity, individuality and music, against the conformity, violence and fascist power of the black-white-gray. https://www.youtube.com/watch?v=F3mPPlDdSKA